A value proposition is where your company's product offer intersects with your customer's desires. It's the magic fit between what you make and why people buy it. Your unique value proposition (UVP) or unique selling proposition (USP) is the crunch point between business strategy and brand strategy.
A value proposition is where your company's product offer intersects with your customer's desires. It's the magic fit between what you make and why people buy it. Your unique value proposition (UVP) or unique selling proposition (USP) is the crunch point between business strategy and brand strategy.